Where did the Reptile Theory come from?

You're not going to believe this, but the answer is, ...a book!

In 1719, Benjamin Franklin paraphrased a quote from Christopher Bullock saying, "In this world, nothing can be said to be certain, except death and taxes." After 102 years later, we would like to append the following statement:

"NO NUCLEAR VERDICT EVER AROSE FROM THE FACTS OF A CRASH".

…do you think we should start printing t-shirts?

There is a book titled, Reptile: The 2009 Manual of the Plaintiff's Revolution, written by David Ball and Don Keenan. This book serves as the inception point for the rise in Nuclear Verdicts that have been plaguing the Trucking Industry for nearly 15 years. It provides a Plaintiff's Attorney with a detailed and repeatable process for achieving two goals. 

  • Destroy a Trucking Company's reputation by establishing their systematic disregard for safety.
  • Take all of your money by using psychology to convince the jury to levy a nuclear verdict.

The crash you were in?  Yeah, that is simply a gateway for a plaintiff's attorney to begin their investigation. They actually don't care about the facts of that crash.

You can purchase this book on Amazon today, for $1,195.00. I'm not joking. You can check it out for yourself.

This process that is taught is called the Reptile Theory, and it is the foundation for a bevy of educational conventions, public classes, and industry certifications that teach this very subject. Worst of all, Private Equity investment firms have started to fund these initiatives, even going so far as to provide financial backing to start-up companies for the sole purpose of investigating crashes, generating nuclear verdicts, and obtaining a massive return on their financial investment.

This is what our industry is up against. Levying Nuclear Verdicts is now a business, and the facts of your specific crash won't likely matter

We're sorry, but we're telling you the truth. Can you now understand why Bluewire is in business today?